Rarely does creativity arrive exactly where you expect it. Not in immaculate studios, with untouched brushes, perfectly arranged watercolours, and a blank canvas patiently waiting in front of you. More often, it appears in unexpected moments and places. And wherever it happens, the right tools make it easier to follow.
That is why the watercolour book | cold press is now available not only in the original [xl] format, but also in the compact [pocket] and expansive [a4].
Across all three sizes, you'll find the same 30 pages of premium 100% cotton cold press paper (300 g/m²), crafted by one of the world's most respected paper mills with more than 400 years of expertise. Designed for luminous colour, fluid washes and the most satisfying water absorption, it offers the same painting experience, wherever creativity happens to unfold.
To celebrate the new formats, we invited five creatives from our team to make the watercolour book entirely their own. Starting from the same blank canvas, each approached it differently, transforming it through colour, intuition and personal creative rituals.
We asked them a simple question: where did creativity find you?
Ilka from Product Development
watercolour book | cold press in [a4]
materials used: watercolour, ink, pencil, fine liner
For me, creativity often appeared in quiet in-between moments rather than in planned studio time. As a mother of a two-year-old child, I only had little time beside work and family life, so painting mostly happened late at night. Even when I was tired, the process of painting and experimenting felt deeply relaxing.
What fascinates me most about watercolour is working with a lot of water and never being able to control the result completely. There is always an element of surprise, and very often the final result becomes even more beautiful once the paint has fully dried. I especially enjoyed creating different textures and observing how colours flow into each other and mix naturally on the page.
What I appreciated most about the [a4] format was the freedom to create smaller compositions surrounded by generous white space, almost creating “a frame within the frame.” Sometimes the empty space felt just as important as the painted areas, and that balance between controlled composition and the unpredictability of watercolour made the whole process feel very intuitive and calming.
Looking back, the book became less a collection of finished artworks and more a quiet visual diary made up of small moments, moods and experiments.
Ani from l'atelier bespoke
watercolour book | cold press in [a4]
materials used: mixed media, acrylic, gouache, pencil, watercolour
Creativity finds me when I least expect it. Usually on a random weekday evening, or early in the morning, when I just sit down, put on my favourite music, and something clicks. Recently I had a really special session the night before my birthday. I drew for maybe six hours straight and finally found a way to visualise an idea that had been sitting in my head for years: the Buzludzha monument, wrapped. I have always been heavily influenced by Christo and Jeanne-Claude, and the idea of wrapping monuments as a way to open a conversation through art has fascinated me for a long time. A dialogue between past and present, between architectural heritage and difficult history. Not an easy discussion, and that is exactly where art steps in.
My relationship with art has not always been simple, and the book became a space without judgment, where mistakes do not really exist because nothing is right or wrong. If I feel like drawing like a five-year-old, I will. That, honestly, is the hardest thing to achieve.
Watercolour is still sacred territory for me: my grandmother masters it so beautifully that I have never quite dared to explore it fully. But the paper made me want to try. So thick and textured that you just know it will hold whatever you throw at it, and that alone gives you the courage to experiment.
Ruth from Marketing
watercolour book | cold press in [pocket]
materials used: watercolour, fine liner
Creativity found me on a quiet Tuesday morning, before the city had fully woken up. I was sitting at my living room table, sipping my first coffee of the day and admiring a vase of fresh flowers as the early sunlight came through the window. It felt like the perfect moment to create before the rest of the day unfolded into its usual routines.
One of the things I enjoyed most was watching each painting slowly come together. There is always a moment where you wonder whether something needs one more brushstroke, one more detail. Deciding that a piece is finished can be surprisingly difficult, which is why that final moment of letting go feels especially satisfying.
The [pocket] format suited this way of working perfectly. Each painting felt almost like a small card, something personal that could easily be torn out and gifted to a friend. That simple idea influenced the way I approached the pages and made the whole process feel even more meaningful.
Ina from Customer Support
watercolour book | cold press in [pocket]
materials used: watercolour, correction fluid, shoe brush
I am no artist by any means. Any inspiration that strikes me comes predominantly in words, or in scenes to be put to words. So sitting down to paint was a deliberate decision.
I found a very messy, dried-up watercolour palette in a drawer when moving into my apartment, left by the previous tenants. It got cleaned up and shoved into a different drawer until it might come in handy. And so it did, paired with a grocery store set of ten basic colours and a tiny brush half the size of a hand.
I just sat down, dunked a puddle of water onto the sheet, and started moving the brush around for the feel of it. Watercolour has a fascinating quality: it behaves only the way it wants to. If you let it do its thing, it has a personality and a mind of its own. As hypnotic as watching running water. I was simply dabbing colours onto the wet page and watching them mix, grow, and decide for themselves what shape they wanted to become.
The paper held up beautifully through layer after layer, which only made it harder to stop. The stars, if you are wondering, were correction fluid and an old shoe brush. Half the bathroom became the canvas.
Jovana from Stock
watercolour book | cold press in [xl]
materials used: watercolour
Creativity usually finds me outdoors. In the park, in the quiet, where nature becomes the perfect starting point to experiment with colour and paint freely.
What I loved about the [xl] was how easy it was to carry around together with a small watercolour set. The pages lay completely flat when opened, which made painting feel comfortable, and the texture of the paper added something special to the whole experience that I had not quite expected.
Perhaps that is what makes creativity so fascinating: there is no single way to begin, no correct way to fill a page, and no two journeys that ever look quite the same.
Wherever creativity finds you, the watercolour book | cold press is designed to follow.
